Data-Driven Marketing Analytics Course

This course teaches marketers how to convert data insights into strategic decisions. It introduces key analytics concepts, measurement standards, and reporting methods used in modern marketing teams. Learners discover how to analyze traffic sources, identify profitable segments, and evaluate campaign performance. The course explains attribution models, funnel interpretation, and behavioral data analysis. Downloadable spreadsheets help organize and calculate KPIs. Real case studies illustrate how to detect trends, highlight inefficiencies, and uncover hidden growth opportunities. You will learn how to present insights in a way that influences decision-makers. The course shows how to transition from intuition-driven choices to evidence-based strategy development. By mastering these steps, customers significantly increase their marketing accuracy and predictability.

Format

Training videos + analytics workbook

Duration

4.5 hours

What You’ll Learn

Analytics fundamentals, KPI tracking, ROI modelling, data storytelling, dashboard building.

Target Audience

Marketers and analysts seeking stronger insight capabilities.